Subsequently, such events led Chinese consumers to be suspicious of local brands and turn to foreign-owned brands such as Nestlé and Danone, which they trust to be of quality and safe. Aside from external environmental factors such as rising purchasing power, dual-income parents and the relaxation of the country’s one child policy, it is internal factors such as baby food safety concerns that is driving this steep growth and the change in consumer choices in China.ĭespite the implementation of stricter quality control for baby food since the 2008 scandal of melamine-tainted milk formula caused by local Chinese producers, 2015 still saw cases of product recalls, namely affecting three producers from the central Shaanxi province. In 2010, only 43% of the baby food sold in China came in packaging fitted with a closure, however by 2020 this number is set to rise to 55% as consumers increasingly shift from products in folding carton and flexible plastic to resealable ones in metal tins with plastic overcaps and composite containers with plastic dispensing closures. China, which already holds the lion’s share of the global baby food packaging after Russia, is expected to contribute 47% of the global baby food volume growth over 2015-2020. Apart from the convenience of having the closure attached to the packaging, there are two solid factors driving this growth: parents’ rising concern over the hygiene and safety of their babies’ food, and brands adding functionality through closures in an attempt to capitalise on this trend and position themselves as the safest option.Ĭhina’s need for quality assurance in baby food to support plastic closure innovationīaby food is one the fastest growing categories for food packaging with a forecast CAGR of 5% and a volume growth of five billion units from 2015 to 2020. Although the volume growth for plastic dispensing closures comes from established categories as table sauces and oils and fats, it is baby food products, especially powder milk formula that is more recently contributing to growth. In 2015, 20.5 billion units of food packaging with plastic dispensing closures were sold worldwide, with a forecast to grow by a further 3.7 billion units by 2020. They identified risks early and provided clear mitigation strategies that minimized schedule and budget impact.The plastic dispensing closure is one of the fastest growing closures in the packaged food industry with a CAGR of 3% over 2015-2020. ➡️ “Safebox quickly identified critical skills gaps in the project team and helped us justify and helped us build the team required to ensure successful delivery.” ➡️ “Safebox did more than manage the budget and schedule, they ensured stakeholders and project team members were aligned on goals and outcomes.” ➡️ “Safebox helped us implement technology that was critical for our next round of funding!” ➡️ “Safebox enabled our global expansion and helped us get IPO ready. ➡️ The team delivered the project … it just wasn’t what stakeholders wanted.Īfter working with Safebox and leveraging our proprietary APEC 360 process, IT investments will deliver the value and benefits expected by stakeholders. ➡️ Projects flounder with a lot of pain (missed deadlines, over budget, upset users, disrupted business operations). the same sense of urgency as me?”Īt Safebox, we help high-growth companies scale and generate value from IT investments. “Why can’t we just get s- done around here?” “Why is it so hard to figure out what’s going on with our most important projects?”
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